Music is used to sell products and experiences all of the time, but how often it used to sell a construction company to a potential workforce? St. Louis based construction company, The UP Companies (UPCO), has done just that with a recently released parody of the hit song “Old Town Road.”
Read moreConstruction Worker Channels His Inner Eminem to Deliver a Rap About Jobsite Safety
Tool box safety talks are super important, but sometimes they can be pretty dry. In order to keep people engaged and committed to jobsite safety, sometimes you have to mix it up a little bit. A construction company in New Zealand has an aspiring rapper on their team and they decided to enlist his help for a safety talk and it’s pretty entertaining. This company isn’t the first company to use rap music to send a message, as Caterpillar also released a rap about their bulldozers.
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