Directional boring, or horizontal directional drilling, is a common method for installing underground pipe and conduits, among others.  Its main benefit is that it minimally disturbs the areas around where your pipe or cable needs to be installed.  Instead of cutting concrete, asphalt, or ripping up landscaping, the boring machine digs a tunnel underground and the installing material slides in after it’s complete. 

That’s what it’s SUPPOSED to do anyway.